Client
ASPC
Project
Advertising campaign
Role
Graphic DesignerIllustrator
Copywriter
ASPC is the leading platform for buying and selling homes in Aberdeen and the surrounding areas. It promotes its services throughout the year across a mix of digital, print and outdoor media.
Recognising the growing competition from online competitors, ASPC wanted to refresh its advertising strategy to better engage a younger demographic. The goal was to create an approachable, engaging, and memorable campaign that would simplify the buying and selling process while reinforcing ASPC’s position as the most trusted property platform in the North East of Scotland.
Challenge
The challenge was to modernise a brand that had begun to feel outdated. Its existing identity relied on a limited colour palette and a more traditional tone of voice, which no longer resonated with younger audiences. A clearer, more accessible message was needed to make the home-buying journey feel less complex and more achievable.
Solution
The solution was a refreshed campaign built around bright colours, playful illustrations and a more friendly, informal tone of voice. Data-led messaging helped reinforce ASPC’s expertise, while also making the property process feel more transparent, relatable and easy to understand.
Results & Impact
Rolled out across digital and print platforms, the campaign strengthened ASPC’s visibility and reinforced its position in the market. The combination of playful visuals, clear messaging and storytelling helped make the brand more engaging and relevant to younger audiences, while maintaining trust and credibility.
Connecting
Through Story
Role
Creative DirectionIn 2024, ASPC also shifted towards a more emotive approach, moving away from directly promoting services and instead focusing on building a deeper connection with audiences. This led to the “Every Home Has a Heartbeat” TV advert.
The advert focused on the small, everyday sounds that make a house feel like a home, capturing moments of warmth, nostalgia, and belonging. It reflected ASPC’s role in people’s lives and the emotional journey of finding a home.
