Client
ASPC
Project
Advertising campaign
Role
DesignerIllustrator
Copywriter
ASPC is the go-to place for buying and selling homes in Aberdeen and the surrounding areas. ASPC promotes its services throughout the year using a variety of advertising media, ensuring a strong presence across digital, print, and outdoor platforms.
Recognising the growing competition from online competitors, ASPC sought to refresh its advertising strategy to better engage a younger demographic. The goal was to create an approachable, engaging, and memorable campaign that would simplify the buying and selling process while reinforcing ASPC’s position as the most trusted property platform in the North East of Scotland.
Challenge
ASPC needed a fresh, engaging, and approachable campaign that maintained brand recognition. Its existing brand had begun to feel outdated, relying on a limited colour palette and a traditional tone of voice that didn’t appeal to younger audiences. New messaging was required to make the home-buying process feel less complex and daunting.
Solution
ASPC launched an approachable campaign featuring bright colours and playful illustrations to make complex topics more engaging. A friendly, informal tone of voice and data-driven messaging highlighted ASPC’s expertise while making property transactions feel more accessible and relatable.
Results & Impact
Rolled out across digital and print platforms, the campaign boosted ASPC’s visibility and strengthened its brand presence. Playful visuals, approachable messaging, and storytelling made the brand more relatable and appealing to younger audiences, while reinforcing its position as the most trusted property platform in the North East of Scotland.
Connecting
Through Story
Role
Creative DirectionIn 2024, ASPC shifted towards a more emotive approach, moving away from directly promoting services and instead focusing on building a deeper brand connection. This led to the creation of the “Every Home Has a Heartbeat” TV advert.
The advert centred on the small, everyday sounds that make a house feel like a home, capturing moments that evoke warmth, nostalgia, and a personal sense of belonging. Rather than highlighting transactions, this phase reinforced ASPC’s role in people’s lives and the emotional journey of finding a home.
