Client
Zenith Energy
Project
Brand Identity
Role
Brand DesignerZenith Energy is a Well Engineering Consultancy and Project Management company that provides specialist services to the energy industry.
As a leader in its field, Zenith required a refreshed visual identity that better reflected its innovation, adaptability, and commitment to progress within the energy sector. The goal was to modernise the brand while maintaining its core values and industry expertise.
Challenge
Zenith’s existing brand felt dated and lacked flexibility across applications, making it harder to communicate the company’s values effectively. The visual identity needed to convey expertise and trust while presenting a modern, approachable image that would resonate with clients and partners in a competitive industry.
Solution
The logo was modernised with a clean typeface and a simplified icon. Subtle adjustments, such as reducing the spacing in “Energy” for better balance and removing the black arrow, increased versatility. A refreshed colour palette of blues and greens softened the brand while reflecting Zenith’s environmental awareness and forward-thinking ethos.
Results & Impact
The refreshed identity gave Zenith Energy a modern, professional presence that reflects its commitment to progress in the energy sector. The updated logo and colour palette enhanced versatility across digital and print platforms, helping Zenith communicate more effectively with clients and partners. The cohesive, forward-thinking visual identity positioned the company as a credible leader in its industry, supporting future growth and client engagement.
