Flint – A Bold Identity for Aberdeen’s New Market
Client
Aberdeen Council &
The McGinty’s Group

Project 
Brand Identity

Role
Brand Designer
Project Overview
McGinty’s Group aimed to revitalise Aberdeen’s hospitality scene by transforming the site of the old Aberdeen Market into Flint, a vibrant, multi-purpose market space.

The goal was to create a dynamic and recognisable brand identity that would resonate with both locals and tourists, ensuring the market became a key cultural and social hub within the city.
The Challenge
The brand needed to introduce a fresh, contemporary vision to position Flint as an exciting new destination. The identity also had to appeal to a diverse audience, from long-time Aberdeen residents to first-time visitors. Ensuring the market stood out in the city's evolving food, drink, and retail landscape was crucial, requiring a strong, unique presence that differentiated it from competitors.
The Solution
The brand identity was designed to be bold, engaging, and full of personality. The colour palette combined earthy, natural tones with energetic pops of colour, reflecting the rustic, industrial aesthetic of the new market space, , while also capturing the vibrancy and energy of the space. Textured patterns and organic shapes were introduced to reflect the diverse mix of vendors, artisans, and experiences Flint would offer.
Messaging & Brand Positioning
The brand voice was crafted to be welcoming, lively, and authentic, capturing the essence of Flint as a fun and welcoming destination for food, drink, and retail.