Client
MS Group Aberdeen
Project
Brand Identity
Role
Brand Designer
MS Group Aberdeen is a community organisation dedicated to supporting individuals living with multiple sclerosis. The group provides a platform where members can connect, share experiences, and gain insights into their condition.
As part of the project, the goal was to create a welcoming and professional brand identity that would reflect the organisation’s values of support, empowerment, and togetherness. The branding needed to work across both digital and print platforms to help raise awareness and attract new members.
Challenge
The organisation needed a brand identity that felt inclusive and approachable for people living with MS and their families. At the same time, the new brand needed to be adaptable across digital platforms and printed materials, giving the group a consistent and recognisable presence.
Solution
A clean, modern logo was created to symbolise connection, learning, and sharing the journey of living with MS. The visual identity featured a calming and uplifting colour palette that conveyed positivity and reassurance, while the typography was chosen for clarity and accessibility, creating a look and feel that was both professional and compassionate.
