MS Group Aberdeen – A Community for Connection and Support
Client
MS Group Aberdeen
Project
Brand Identity
Role
Brand Designer
Project Overview
MS Group Aberdeen is a community organisation dedicated to supporting individuals living with multiple sclerosis (MS). The group provides a platform where members can connect, share experiences, and gain insights into their condition.
The goal was to create a strong, welcoming brand identity that would reflect the organisation’s values of support, empowerment, and togetherness while making it more visible to potential members.
The Challenge
MS Group Aberdeen needed a distinct and professional brand identity to establish credibility and attract more members. The brand also had to reflect warmth, inclusivity, and support while avoiding an overly clinical or medical aesthetic to foster a strong sense of community.
The Solution
To give MS Group Aberdeen a unique and memorable identity, the focus was on developing a clean, modern logo that incorporated elements of learning and connection, symbolising the journey of individuals with MS and the support they receive from the group. A calming yet uplifting colour palette was chosen to create a sense of warmth and approachability while maintaining a professional feel. The typography and visual elements were carefully selected to enhance readability and inclusivity, with graphic elements designed to reflect connection, growth, and strength.
Digital & Print Applications
To extend the brand identity beyond a logo and visuals, key applications were developed, including a refreshed online presence through social media to provide clear information, share stories, and promote group activities. Printed materials such as flyers, posters, and brochures were designed to support awareness campaigns, fundraisers, and support meetings.
