Avenue Aesthetics – Crafting a Timeless and Elegant Brand
Client
Avenue Aesthetics

Project 
Brand Identity

Role
Brand Designer
Project Overview
Avenue Aesthetics is an independent aesthetics clinic founded by a registered nurse, with a mission to help clients enhance their natural beauty through subtle, refined treatments. The brand needed a sophisticated and reassuring identity that aligned with its values of professionalism, trust, and elegance while standing out in an increasingly competitive industry.
Logo Design
As well as a primary logo, a selection for sub logos were created to be used on various collateral and assets, to allow for variation without loosing consistancy.
Colour Palette
The colour palette for the logo was carefully selected to include muted tones inspired by natural hues found in the environment. This choice of colours reinforces the message of natural beauty and sets Avenue Aesthetics appart from its competitors.
Social Media
Various assets were created for use on social media to ensure Avenue Aesthetic's online presence remains as professional as their practice.