Client
Avenue Aesthetics
Project
Brand Identity
Role
Brand DesignerAvenue Aesthetics is an aesthetics clinic, founded by a registered nurse, with a mission to help clients enhance their natural beauty through subtle, refined treatments. The clinic offers a professional and personal service, focusing on results that build confidence
The brand needed a sophisticated and reassuring identity that aligned with its values, while standing out in an increasingly competitive industry. Ensuring a strong online presence was essential, and materials such as business cards, sticker designs, and flyers were also required to position Avenue Aesthetics as credible and professional.
Challenge
To create an identity that reflected Avenue Aesthetics and its mission to enhance natural beauty through subtle, refined treatments. The brand needed to communicate professionalism and trust, while also being able to stand out in a competitive and growing industry.
Solution
A visual identity was developed to capture the brand values and positioning. A primary logo, along with a set of sub-logos, was created to provide flexibility across print and digital assets. The colour palette, which featured muted and natural tones, was used to reinforce the clinic’s focus on natural beauty. Social media assets were also designed to ensure Avenue Aesthetics presented a professional presence online.
Results & Impact
The refreshed identity gave Avenue Aesthetics a sophisticated and cohesive brand that instilled trust and credibility. The flexible logo system and social media assets elevated the clinic’s visibility, helping it connect with clients in a way that felt professional, reassuring, and true to its values.
