Client
Lisa Ellerton Counselling
Project
Brand Identity
Role
Brand DesignerLisa Ellerton Counselling offers support to individuals navigating life’s challenges. With a focus on providing a safe, welcoming space, Lisa’s practice is built on values of trust, care, and approachability.
The project focused on developing a brand identity that balanced professionalism with warmth, ensuring the visual identity reflected Lisa’s core values. To establish a strong presence from the outset, the identity needed to work across both digital and print touchpoints, including social media templates to support communication and business cards to help promote the practice.
Challenge
The challenge was to create a brand with both visual clarity and emotional impact in a competitive market. Lisa needed an identity that felt professional and credible, while also communicating comfort and reassurance to individuals who may already be feeling vulnerable.
Solution
The solution was a calm and considered identity designed to reflect the tone of Lisa’s practice. A soothing colour palette was introduced to evoke a sense of relaxation and safety, mirroring the experience of her counselling sessions. Illustrations were developed to add a gentle, approachable layer to the brand, while also helping to structure and support key the aspects of her practise.
Results & Impact
The identity gave Lisa Ellerton Counselling a professional and cohesive brand presence that supported the launch of her practice. It was applied across social media templates and print materials, helping create consistency across both digital and physical touchpoints.
