Client
Lisa Ellerton Counselling
Project
Brand Identity
Role
Brand DesignerLisa Ellerton Counselling is a person-centred counselling service based in Aberdeen, offering support to individuals navigating life’s challenges. With a focus on providing a safe, welcoming space, Lisa’s practice is built on values of trust, care, and approachability.
The project focused on creating a brand identity that balanced professionalism with warmth, ensuring the visual identity reflected Lisa’s values. To establish a strong presence from the outset, the project required social media templates to support Lisa’s digital communications and print materials, such as business cards, to help her promote the practice.
Challenge
To create a brand with visual clarity and emotional impact that could stand out in a competitive market. Lisa required a brand identity that would feel professional and credible while also communicating comfort and reassurance to potential clients who may already be feeling vulnerable.
Solution
A new brand identity was developed to convey calmness and warmth. A soothing colour palette was introduced to suggest relaxation and safety, reflecting the experience of Lisa’s counselling sessions. Illustrations were created to add a soft, approachable element to the brand, while also helping to categorise and explain the wide range of touchpoints within her practice.
Results & Impact
The refreshed identity provided Lisa Ellerton Counselling with a professional brand presence that feels trustworthy, while remaining warm and welcoming. The combination of calming colours and friendly illustrations positioned the practice as both credible and accessible, helping Lisa to connect with clients and communicate her values clearly across all platforms.
