Client
Jamieson & CarryProject
Campaign Marketing
& Creative Content
Role
Creative DesignerSocial Content Creator
Campaign Marketing
Jamieson & Carry is a high-end jeweller offering fine jewellery, Swiss watches and luxury gifts in-store and online. The brand is well established, with a reputation for excellent customer service, and promotes its collections throughout the year with seasonal campaigns and in-store events.
To strengthen its connection with existing customers and attract new audiences, we developed engaging visual campaigns to translate its luxury identity across digital and print. The goal was to create elegant, aspirational content that felt true to the brand while resonating with audiences on social media, the website, and in-store.
Christmas Campaign 2024
The 2024 Christmas campaign for Jamieson & Carry centred on a full-day photoshoot, capturing both product-led imagery and lifestyle shots with two models. I led the creative process from concept through to final asset delivery.
Working closely with a professional photographer, we captured a suite of high-quality images as well as video content for social media. These assets were then edited and rolled out across social media, the website, print, and in-store displays, supported by a social media strategy. The campaign delivered a cohesive, luxury-led presence across every customer touchpoint.
100 Years Campaign
To mark 100 years at their 142 Union Street store, Jameison & Carry created a special centenary ring. A dedicated webpage was designed to showcase the ring, its inspiration, and the behind-the-scenes crafting process. A video for the page was created, capturing shots of the store, the ring being crafted, and an interview with Christopher Carry about the inspiration and significance of the piece.
The campaign was supported with a series of social media clips, highlighting the journey from initial idea to the full reveal, creating an engaging, cohesive campaign across digital channels.
